Are you looking for ways to make passive income in Kenya? Passive income is money that you make as you sleep.
If you answered yes, the easiest way to make money online in Kenya while you sleep is by developing and selling digital products.
In this post, I share with you 30+ digital information product ideas that you can create and sell online today and make money in Kenya as you sleep.
This is one just one of the areas I mention in this post on how to make money online in Kenya legitimately. Kenyans are tired of being scammed.
With about 50% of Kenyans constantly bugging Google for information on how to solve the various struggles in their lives, you will not be short of buyers.
As a beginner though, you may have some challenges in identifying what kind of challenges people are facing hence not being able to create a solution for them.
The information product ideas I list here are based on what Kenyans have been searching for over the last couple years as is evident of Google Trends.
So yes, these are problems that people need solutions for. And you can make money helping them out. You must make something that people will want to buy and package it into something useful in the form of PDF, Videos, Audios
So, without much further ado:
What's Covered in This Article
Digital Information Products you Can Create Today
Masters Thesis Project Topics and Ideas
Do you want to cash in on the laziness levels among university students but don’t want to deal with the inherent ethical issues?
Why not come up with potential Masters thesis topics or Bachelor level project ideas and sell to them?
Cookbooks
Are you a star in the kitchen?
You can make money showing your fellow Kenyans how to make various delicacies.
Some gaps I have personally noted in the market based on Google search trends include:
- Healthy snack ideas for kids using ingredients easily available in Kenya. Obese is slowly killing Kenyan children. Just check those yellow school vans when the children alight. You will be forgiven for thinking it was high school kids carried in them.
- Sumptuous vegetarian recipes with accompanying meal plan. I know so many Kenyans who want to start living a healthy vegetarian lifestyle but when they think of ugali, skuma and maziwa mala for the rest of eternity, they rest their case.
- Deliciously Irresistible Meal Plans for Beginner Vegans Living in Kenya
- 7-Day Flat Belly Meal Plan + Grocery List of Ingredients Readily Available in Kenya
- How to Bake a Cake using a Jiko
- How to Make Simple Cake
- How to Cook Fish Fillet
- How to Make Meat Pie
- How to Make Pudding
- How to Make Bhajia
- How to Prepare Mandazi
- How to Make Doughnuts
- How to Prepare Pizza
- How to Cook Chapati Soft
- How to Cook Mashed Potatoes
How to Find a Job in Kenya Guides
With so many layoffs and so many Kenyans rendered jobless, you could definitely make money helping guys find jobs.
In your information product you could include sections such as how to write a cover letter, how to write a CV that gets you an interview, how to answer common interview questions, list of unusual places to find job openings vacancies in Kenya, how to use LinkedIn to get Jobs, etc.
Business plans
As long as business loans exist, there will be a need for business plans.
You can take advantage of your business knowledge and accounting expertise and make money helping small businesses write investor ready business plans or funding ready business plans.
You can either source your clients from online platforms such as Fiverr, People per Hour, Upwork, etc or get your clients directly.
I have written extensively about how I make money writing business plans for small businesses in various fields like in this post here, and even this one here.
Make Money Online Guide
This blog right here, is a classic example of what I mean by creating an information product about making money online in Kenya guide.
With all the scammers all around, people would really appreciate a guide with legitimate ways they can make money online in Kenya.
In my case for instance, I only publish content that I have personally used to either make money, or save money, or both. Of ways someone I know has made or saved money.
Business Ideas for Kenya Guide
So many people want to start side hustles but don’t know where to start from.
They have the start-up capital, and they have the will -power.
If you can do a an e-book on the various businesses that people can start and make money in Kenya, I’m sure you will find buyers.
Import Guide
With the world becoming a global village, international trade is now the norm. No longer an exception. Do you for instance know all the steps involved in identifying a manufacturer, checking for quality, doing the necesarry paper work, shipping, dealing with tax and duty issues when it comes to importing stuff from China for instance?
I am certain there are Kenyans would benefit from such a detailed guide.
You could probably also include a list of vetted and reliable logistics and shipping companies, manufacturers, Chinese-English/Swahili translators, etc.
Food Processing Guide
One nut we have been unable to crack as a country is how to streamline the fresh produce value chain.
For example, Nairobians are one of the largest consumers of irish potatoes in Kenya. This is inspite of the fact that potatoes are grown out of Nairobi. These potatoes are usually peeled before cooking. Interestingly, livestock find potato peels very delicious. Unfortunately, Nairobians don’t keep livestock. The livestock is kept where the potatoes grow.
I hope you get where I’m headed with this.
And this not only applies to potatoes.
In a short while mango season will be here with us. And before we finish blinking, the season will be over. If there was a way I could still enjoy various healthy versions of my juicy mango even months after season, I’d be a happy mama!
Can someone come up with a full fruit processing guide already!
Exportation Guide
Did you know that Kenya is a beneficiary of the preferential trade pact AGOA, which allows sub-
If you didn’t know, now you do.
That’s why most clients of my Etsy Shop are from the US. Because they don’t need to worry about paying for duty once their purchase arrives.
Have you successfully been exporting stuff from Kenya and making money out of the sales? Well, you could make more money passively sharing your processes with newbies.
Business Setup Guide
So while there is that class of people who have the money but no business idea, I would like to introduce you to another class.
These people have ideas, they probably also have the money, but they don’t know the how.
You can develop an information product that hand-holds them through the process of their chosen business idea. From set up to go to market.
Career Guide
This information product would sell best among Form 4 students or even those already working but are looking for a career change.
Some people just need a coach to guide them on how to find their life purpose.
You can put down the steps leading towards choosing a career that is line with your purpose, your passion, your talents, and the job market at large.
Topics you can consider include:
- Job Hunting Tips for Retired Teacher Who Want to Get Back into the Job Market. This is one book I’d totally buy if someone wrote. My mum is due for retirement mid next year.
- An Advanced Guide Procrastination Avoidance for career women looking to start a new side hustle.
Investment Tips
When Kenyans think investment, majority of them think ma proti. And perhaps apartments.
But there is more to land and apartments when it comes to investment vehicles in Kenya.
Do you have experience with alternative investment opportunities in Kenya with money such as Treasury Bills, Nairobi Stock Exchange, Venture Capital, etc.
Put your knowledge in the form of an information product and sell it online.
Some topics include:
- A Beginner’s Blue Print for Trading in Treasury Bills for a Kenyan with a limited budget
- How to Buy Bitcoin in Kenya
Relationship Hacks
Unlike most of the digital information ideas I have already mentioned above, relationships is one of those things that are always top of mind for most people.
Some of the hot topics that Kenyans are searching for online include:
- The Magic of Making Up
- How to Get Your Ex Back
- How to Chat with Girls
- How to Date a Kenyan Girl
- How to Kiss
- How to Start a Conversation with a Girl
- How to Tell a Girl you Lover Her
- How to Impress a Girl
- How to Talk to a Girl
- How to Flirt
- How to Make Him Fall in Love with You
- Your Ultimate Guide for Meet New Kenyan Women in Day Time Situations
- How to Use a Condom. If you’ve been in the dating field long enough, you realize this is an issue most couples struggle with.
- How to Conceive a Baby Boy
- How to Conceive a Baby Girl
- How to Take Care of Pregnancy
- How to Use Viagra
- How to Get Twins
Weight Management Hacks
If there’s one thing that both young and old Kenyans are obsessed with, it’s how they look.
So any digital information product in the form of PDF, Videos, Audios will sell like hot cake as long as it is giving valuable tips on how to look and feel good.
By virtue of just being African, Kenyans are more inclined to be heavier than their western counter parts so, this is one niche you will rarely go wrong if the information you’re offering is valid.
Some specific topics you can explore include:
- How to Get a Flat Stomach
- How to Lose Weight Fast
- How to Gain Weight in One Day
Health Tips
This is an ever-green niche for digital information products.
As long as there is life in this world, so will there be disease.
An angle I would propose you approach for developing information products in this niche would be to focus on alternative natural remedies for treating various illnesses or staying healthy.
Some potential topics include:
- How to Treat a Burn at Home
- Natural Remedies for Foul Vaginal Discharge for Ladies Too Embarrassed to See a Gyna.
- How to Calculate my Pregnancy
- How to Stop Smelly Feet without Medication
- How to Lower Blood Pressure without Medication
- How to Treat Itchy Eyes
- How to Calculate Safe Days
- How to Treat Stomach Ulcers through Natural Remedies
Visa Application Guides
If you’ve tried traveling outside of this country and I’m not talking about to those countries that Kenyans can travel to without a visa, with an e-visa or with a visa on arrival; you must be familiar with the hassle and nightmare that comes with it.
But even if you haven’t traveled abroad, you probably have heard of the horror stories.
Well, a visa guide would essentially be an ultimate guide on how to apply for visas with a Kenyan passport. I presume this would be based on experience, no?
I have kind of been doing something similar here on this EvaMtalii website but the information is scattered all over the place.
You can actually scrape the information, clean it up, and put it in a consumable and sell-able format and start earning money from it.
Travel Guide
This would be a travel guide for pretty much any destination you like.
You can choose to focus on Kenya as a whole, you can choose to focus on a county. You may even choose to go regional to Africa or global. It’s really up to you.
A classic example of such a information guide is this Road Trip Guide: Nairobi to Kigali through Kampala, up for grabs by the KenyanBackPacker.
The idea is to just be creative.
There is a lot of money to be made in this country.
Another product that is long overdue on my part is The Bootstrapper’s Guide to Travelling the World on a Powerless Kenyan Passport. Some day, some day soon…
How to Create the above Digital Information Products
Having an idea of what information product you can sell is just the first step of your journey in making money online selling digital products.
The next step is actually developing the products.
There are actually two ways to go about it.
Either invest your time (do it yourself) or your money (hire someone to do it for you)to develop the product.
It’s really up to you.
If choose to do it yourself, I suggest you start with topics you’re already familiar with and which you know substantially more than the average person. It will not only be easier to create, but also may sell faster. People are more likely to buy from someone who has walked the journey than from someone who’d just telling tales.
You can choose to either package your product as PDF, audio, or video.
Depends on who you’re targeting.
How to Sell your Digital Products Online and Make Money
The next obvious step once you have your product ready is getting it in the hands, or eyes, or ears of your target customer.
How do you sell your digital information products to potential customers?
As a beginner, I suggest you focus on unpaid promotional channels such as word of mouth, Facebook, Whatsapp, etc.
Promote the download link or video/audio link with a PayPal address or M-PESA number whereby you will be accepting payments.
It is also important to consider creating a blog for your product. This not only creates greater visibility for you, but is also an opportunity to add on other revenue streams. A classic example is this blog you’re on right now.
I get to make money not only from the information products, but from other multiple income streams on the blog.
Well, there you have it.
Are you ready to start making money online being your own boss?
The choice is yours.
And it’s not as complicated as it sounds.
It’s just a matter of taking what you already know —and using it to make money.
Ideas are the new currency – James Altucher
What does that mean?
It means you need to know more than the average person down the street.
You need to have more ideas that the average Tom, Dick, and Harry.
Then package your ideas and sell them to others who know less than you.
Twitter, Facebook, Whatsapp, Instagram, etc, were once just ideas. But today they are worth billions of dollars. All as a result of proper packaging.
You’re definitely not going to create the next Whatsapp (at least not with the ideas I listed above).
But with this list, you suddenly are now one step ahead of others. Why not make money as a side effect of this new knowledge you have just acquired.
And guess what, you don’t have to start everything from scratch. Check what is already out there and make it better.
I have done my part and given you ideas plus a step-by-step process on how to go about it. Now act, and smile all the way to the bank. Make money while you sleep,and have some fun while at it.
Choose to be your own boss or the slave of another person’s ideas.
