Welcome to the most ignored Upwork profile section: The title.
If you’re an Upwork freelancer, especially one who’s attempting to leverage your presence on Upwork to find large paying jobs or clients — kindly race over to your profile right away. And once you’re there, let me know what you’ve got going on for your title.
Something you’re not proud of?
Sure thing, I thought so.
Don’t fuss.
The vast majority of freelancers screw up the title on their Upwork profile, most often because they don’t even realize that this extremely significant headline space is your chance to sell yourself to prospective clients and stand out from the millions of freelancers on the platform.
That’s right; your headline is your advertising billboard.
Consider your headline as your most important asset on the Upwork platform.
This little 70-character space could be the one thing that prompts potential clients to go beyond your summary and click through to your profile when you show up in their search results.
In short, you can advertise yourself, brand yourself, and your services, all with a compelling Upwork title.
So how do you move from a crappy title to stellar one?
What's Covered in This Article
A compelling Upwork headline includes at least a few of these 5 features:
The first step in what is an intimidating process is to clearly define your goals for being on Upwork.
In other words, what value would you like to add to clients or what client pain points are you intending to solve by being on Upwork? This will help you craft your headline.
For instance you could be on Upwork to:
- Show up at the top of Upwork searches for a particular type of assignment (pinning the key words is crucial),
- Lay bare your expertise – Everyone has something they are good at,
- Solve client pain points,
- Search for new freelancing opportunities,
- Find new clients,
- Land your first freelance job, or
- Market yourself as a freelancer
Concisely showcase your area of expertise, value proposition, or your “so what?”
Most Upwork employers usually breeze through Upwork profiles fast and frantically.
Besides, they’re only able to see the first one or two sentences of your application and to see the rest of the application; they must click-through your profile.
Thus, if you want to catch their attention, you’ll do yourself a tremendous favor if your Upwork title instantly tells them your “so what?” Why should they pause and find more about you?
Let them know —in your title.
Business Plan Writer – Successful Plans Customized for SBA, Investors & Banks
If I were looking for a business plan writer who could take it and run on a challenging business plan project for presentation to an investor for funding, bank loan, or SBA – backed lending? You bet I’d click through into this lady’s profile.
She’s got a great “so what?” The lady whose headline says “Project Manager, [company I haven’t heard of]”—I might pass. (Even if she put “successful business plans or customized business plans” in her skills, which I’ll never see.)
Address your target audience directly
Your Upwork profile (and, for that matter, your complete profile) should consider its target audience – the client – and then address it directly.
What will compel or seduce the job poster at the receiving end of your message?
What is he or she likely most concerned about?
Address it in your title.
Let’s assume that I want to start a mobile app business and in need of a business plan writer.
I want to start a mobile app business, and I’m looking for someone with expertise in developing business plans for a heck of industries including tech start-ups. This headline on Upwork would catch my eye:
Be specific
Again, take note of who’s attention you’re trying to draw with your title, and how you can stand out from the competition. The more specific you are the better. Here is a sample Upwork title:
Diligent Business Strategy Coach Passionate for Small Business Owners
If I was looking for a business coach to help with my start up—you bet I’d stop and give that profile a second glance.
Nail the most important keywords
In today’s digital world, keywords are the new black. Where don’t they matter anymore, seriously? That’s how critical key words are in relation to your Upwork title. What are the most common words or phrases and employer or job poster searching for a “you” would look to find you on Upwork? Stuff as many of those as possible into the 70 character title space.
Creativity
Exceptional stands out.
All the time.
If you can use some gripping ingenuity and showcase the “so what?” about you, you’re a winner. A couple of catchy examples of professional Upwork title creativity:
Get a Customized Successful Business Plan on a Shoe-String Budget
Business Plan writer Bridges Gap between Brilliant Ideas & Investors.
Bonus Tips
Here are some Bonus tips for creating a more compelling Upwork title.
- Create the rest of your Upwork profile first then from it, outline your greatest strengths and value you can offer potential clients. Look out for common themes that emerge as you develop your profile.
- Look at the job postings on Upwork and search for the most common titles and key words job posters are using to describe the freelance service you would like to offer.
- Go through the profiles of freelancers in your field with work history and find out the positive words that past clients used while giving them feedback.
This will give you clues to what clients really want from contractors.
So what’s a freelancer to do now that you realize how your current Upwork title sucks?
- Go to your Upwork profile now and click “edit my profile” just below your profile picture.
- You will see the word “change” next to your current title. Click on it, and then get down to business.
Seriously, it’s that simple.
Upwork is rampant of space-wasting, cringe-worthy titles.
Without breaking a sweat, yours can absolutely be the stick out.
So whether you’re looking for an Upwork professional title, professional title Upwork, what is professional title in Upwork, Upwork title, professional title in Upwork, Upwork profile title, Upwork title profiles, title for Upwork, best title for Upwork profile, title in Upwork, Upwork profile title sample, you now have it.
Which Upwork title feature will you try out? Do you have another tip that’s working for you? Share in the comments below!
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