Blog

6 factors to consider when designing your strategic communications plan

Strategic communication means different things to different people. For the sake of this blog post, we shall employ the following two definitions: According to the Miami University website, strategic communication involves how individuals and organizations use communication and media to negotiate their role in highly mediated societies. Another definition is by Emily Tynes, Director of Communications for ACLU, and…

Read More

Lessons financial services providers (FSPs) can learn from Raila’s call for abstinence among his supporters

He arrived on stage sharp-looking. Well-fitted in a white cap and a white long-sleeved shirt with orange, green, blue and black stripes on the centre neckline, and the characteristic NASA logo. Perfect length, cut to precision, bold across the shoulders, gentle slits on the sides, the flawless inverted triangle: exactly the sort of attire a…

Read More